2023 – New Website, New Look, New Domain

2023 sees the launch of our new website, with a new look and new domain to habdirect.com, to help raise awareness of HaB Direct with our customers across the globe.

2021 – New Product Portfolio For Veterinary Practices

We launch a new portfolio of products for veterinary medicine from our industry-leading brands for use in veterinary practices, centres and colleges.

2014 – HaB Direct Meets ISO Standards

We pride ourselves on our unrivalled after-sales service and support teams. To maintain this top class service, we work within the principles embodied in the International Organisation for Standardisation (ISO). We are one of only a very few companies within our field to have this ISO accreditation.

2014 – Launch Of HaB Latin America

In 2014 we introduced our partner in Brazil and their HaB Direct sister site, HaB Latin America, featuring the same trusted and innovative products as HaB Direct.

2010 – Launch Of HaB GmbH

In 2010 we teamed up with our new partner in Germany, HaB GmbH, who specialise in the field of breathing technology.

2009 – Introducing HaB Direct

HaB Direct (incorporating Bodycare Products) became the trading name of HaB International Limited, previously known as Gaiam Ltd. Our portfolio of ‘Products that Perform’ has for over 20 years included best in class solutions from leading brands, and we have become the sole distributor for many of these no.1 brands.

2008 – Gaiam Direct Online

We combine the offering of Gaiam Pro Direct with our Gaiam lifestyle products to become a large, one-stop shop for lifestyle, health, wellness, fitness and sports products, equipment and entire systems.

2004 – Gaiam Pro Direct Incorporates Bodycare Products

Our new online superstore, Gaiam Pro Direct (incorporating Bodycare Products), launches. It provides a trusted and reliable source for the best quality health, fitness, sports performance and rehabilitation products in the industry from leading brands.

2001 – We Become UK Partner To Gaiam

We became the UK partner to leading American brand Gaiam Inc. as their mission was a good fit with our own. We rebranded our online and offline offerings from Bodycare Products to Gaiam.

1989 – Bodycare Products

Originally trading as Bodycare Products, we soon became Europe’s foremost supplier of quality branded health and fitness related products, supplying direct to fitness professionals, organisations, individuals and operators. With an increasing number of professionals and organisations choosing Bodycare as their preferred supplier, the range of products on our online store expanded to fulfil growing needs.